Always, always film your yearling!

In recent months we have been developing two exciting business alliances. The first is with renowned software platform PRISM. More about that later.

The second is with Vicky Leonard’s team at Kick Collective to deliver fresh, tailored and affordable video promotions of yearlings at each yearling sale.

There is no doubt that the first rule to follow to best promote your yearling, whether you have purchased for a client or to syndicate, is to share video with some key selling points.

To quote Vicky Leonard…

“We’re witnessing a fundamental shift in the way people consume media. What used to be predictable, daily sessions online have been replaced by many fragmented interactions that now occur instantaneously, on the move.”

Video plays a crucial role with each of those interactions that your prospective customers have on social media especially. So we encourage all our clients to use video to full effect to capture your audience – it is far more effective than a still image.

Here is a short sample of some of the footage we film and hand over to Kick Collective to professionally edit and tailor to clients.

Would you like to know more?

Posted in Racehorse Syndication & Marketing.